Agency Overview

Introduction
The Phillips Agency shapes clients into high-profile newsmakers. Our specialty is moving jazz, classical and world music artists up the career ladder from regional to national and international acclaim. For artists, arts organizations and businesses, we create effective media campaigns that catch and hold the attention of today’s inundated news professionals. Our public relations efforts are part of an integrated effort to create, plan, brand, and market high-quality artistic endeavors.

We focus on high caliber clients in arts, culture and education. The agency has promoted Juno, Grammy and Latin Grammy Award winners and recipients of grants from the Canada Council for the Arts and the National Endowment of the Arts.

Among the artists promoted are award winning composer, saxophonist and educator Jeff Antoniuk and acclaimed modern jazz quartet, the Jazz Update; Latin Grammy Award winning and Grammy nominated Afro Bop Alliance; jazz guitarist Tom Lagana with saxophonist George Garzone; Nigeria’s greatest ambassador of the drum, Michael Babatunde Olatunji; singer/songwriter Peter Maybarduk; Baltimore’s Mobtown Moon; chamber group QuinTango and international band Veronneau. All have enjoyed extensive media coverage. The Phillips Agency is on the team for Australian artist Albare and Baltimore based Egyptian-American composer and bass clarinetist Todd Marcus.

Personnel
Agency principal Paula Phillips is the former director of an award-winning arts program for Anne Arundel County (state of Maryland, U.S.). She has been a television and radio producer and interviewer. (Among her most popular projects was Voices of the Chesapeake Bay.) She also enjoys a fine reputation as a freelance writer. She is passionate about helping clients reach their full potential. The agency’s stable of writers, graphic designers, and website developers are equally accomplished creative professionals. Their intimate, first-hand experience with the challenges and rewards of creating art gives the Phillips Agency a leading edge.

These dedicated personnel get down to business. Effective public relations campaigns use community and media relations, search engine optimization principles, and social media. Websites, advertisements, e-blasts and news releases deliver memorable messages. Phillips news releases travel the World Wide Web with surprising speed and unusual staying power.

Supplying News Content
The agency has supplied exceptional content to magazines, newspapers, and websites around the world, particularly jazz and world music, entertainment, travel, leisure, and lifestyle publications. Agency stories are often picked up and distributed by wire services.

Albums
CD support is available from album concept, photography and graphics to song selection. Radio promoters are thrilled with the radio marketing materials the agency supplies, making their mission easier to accomplish. Many artists reach the top tiers of jazz and world charts.

The agency also sends albums out for review, previews and feature coverage, and helps set up artist interviews. Artist booking and event planning support album releases. The public relations agency also provides tour publicity.

Festival Promotion
The Phillips Agency obtained record results for Annapolis Arts Festival and First Night Annapolis. With over 40 performance sites, the latter New Year’s event was for decades one of the most successful in the U.S. in terms of artistic excellence, attendance, media attention and sponsor support.

Maryland Summer Jazz is a highly rated adult jazz camp with public concerts for jazz fans. The Monty Alexander Jazz Festival in Easton is poised to attract international attention. The agency assists with advertising, press and electronic news coverage. Critical print, TV and radio exposure helps bring capacity crowds to put events on the map.

Venue Promotion
The Phillips Agency has been a tireless promoter of the U Street jazz district in Duke Ellington’s old stomping grounds in Washington, DC. Its news stories about area jazz clubs have drawn visitors from nearby neighborhoods and far reaches of the globe. The agency has successfully promoted jazz clubs in many cities and pioneered promotion of the West Street Corridor in Annapolis, Maryland.

Anniversaries
These yearlong promotions increase audiences and financial support. The agency planned and executed promotion of the Fairfax Symphony Orchestra’s Golden Anniversary year, significantly elevating the status of the orchestra throughout the region. Sterling results were obtained for the 25th anniversary year of lauded international Footworks Percussive Dance Ensemble. A tenth year anniversary for Dance Place turned Union Station in Washington, DC into a huge, multiple performance site drawing record attendance.

In 2012, The Phillips Agency is involved in many events commemorating the golden anniversary of the album, Jazz Samba. Fronted by guitarist Charlie Byrd and saxophonist Stan Getz, the pivotal 1962 album also featured drummers Buddy Deppenschmidt and Bill Reichenbach with bassist Keter Betts and Joe Byrd playing rhythm guitar and bass.

Fundraising and Development
Public relations support and fundraising has benefited organizations such as First Night Annapolis, Footworks Percussive Dance Ensemble, Historic Annapolis, and Maryland Hall for the Creative Arts.

Visual arts consultation
Promotion shaped and enlivened the historic “Facing the Music” exhibition and effectively launched the Marion Warren and Annapolis Galleries to a wide audience of residents and tourists.

Website Design and Consultation
Intelligent, functional website design is a key component of any successful media and marketing campaign today. The Phillips Agency has developed numerous well-visited websites with strong information and aesthetic value elevating artists and events. Integrated into publicity plans, our websites garner heavy traffic and help keep clients in the news and on people’s minds.

 
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